Founded in 2008 in London, the brand is recognised for strong, structured style and smart detailing that is influenced by architectural and graphic design. The label has established a growing list of international stockists and appeared in numerous fashion press and online publications. Work on high profile collaborations, such as the Matthew Williamson menswear collection, has seen Trousers London sold in some of the most prestigious retailers around the world. TL offer an alternative to the saturated "heritage" denim market by focusing on the design and luxury aspect of their limited edition, hand-made Italian denim. The core item that continues throughout TL's ongoing collection is the raw organic indigo jean. Raw denim tells the story of it’s owner. With years of wear and tear every pair gains a unique look and feel, it is a record of your personal journey and experience. The creative process doesn’t end with the last applied stitch or rivet, it continues beyond the factory door and shop floor, no other garment can offer such a special experience. Also, by avoiding unnecessary washing and distressing processes, substantial amounts of water are being saved with every pair of these jeans made.