Sustainability Live, Energy Recovery and NEMEX become the newly named 'edie Live'
Sustainability Live, Energy Recovery and NEMEX have merged under the edie Live brand. CEO Amanda Barnes explains how her team engaged with their audience through a series of research and focus groups to create an integrated brand addressing crucial industry issues and challenges.
For more than 17 years edie.net, Faversham House’s digital portal, has provided authoritative industry coverage for sustainability, environment, facilities and energy professionals. With the exhibition rebrand, edie is now the UK’s largest portfolio of energy and sustainability information and resources. Through its conferences, awards, webinars, website and exhibitions edie’s audience can enjoy an all-year-round programme of timely business information, thought leadership, innovation and learning.
Question: Sustainability Live has become edie Live. What is the reason for renaming the event?
Amanda Barnes: In 2014 we undertook some extensive market research and engaged with more than 2,500 stakeholders. We were curious about what sustainability actually meant to our visitors, exhibitors and partners. Following the research, focus groups, surveys and interviews it became clear to us that sustainability meant a whole raft of different things to people depending on which group we were talking to covering everything from resource efficiency to global environmental issues.
It also showed us that our audience – those energy, sustainability and facilities professionals in both the public and private sector – often have a wide remit. One day they could be looking at energy purchasing or energy efficiency, the next legislative compliance or ways of moving their organisation to meet low carbon targets, engaging their company and stakeholders in corporate social responsibility measures or simply making their organisation more profitable.
We wanted a brand that didn’t exclude initiatives or groups of people through its name. Going with a brand, for instance, that just highlighted energy would have precluded so much more of what our audience deal with. Luckily for us we had a ready-made solution with the edie brand.
edie.net has been serving this very audience for over 17 years as the UK’s leading digital resource. With more than 60,000 monthly visitors it has developed a strong reputation for authoritative industry coverage and editorial integrity. Coupled with this we had 19 brands. It was confusing for us never mind our audience!
The relaunched edie brand simply provides essential business information 24/7, 365 days a year through online, print and face-to-face events and awards.
edie Live is more than just a two-day exhibition. We are building on the rich heritage and success of NEMEX, Energy Recovery and Sustainability Live whilst moving the agend a forward with a more holistic all-year-round approach and exploring topics core to our audience, such as resource efficiency, the circular economy and water management.
Q: Who should go to edie Live and why?
AB: edie Live will cater for anyone whose organisation has to deal with the strategic as well as the practical aspects of sustainable business and resource efficiency – be it energy management, water, waste, corporate and social responsibility, or low carbon. The show will cover three imperatives of the industry: bottom line, compliance and reputation. It’s about driving organisations or businesses to look for higher profits in a sustainable manner, complying with legislative demands and ensuring that their reputation is protected.
We offer content targeted at the strategic decision maker, i.e. the C- and D-Suite Executive, plus comprehensive information for the practitioners such as energy, sustainability, facilities and environment managers. The show’s reach is cross-sector, so we deal with manufacturing, retail and big commercial organisations with large property portfolios as well as the public sector.