2015 Food Trends from Suma
As we usher in another new year, I’ve been trying to think about what possible food trends might be looming on the wholefood horizon. Firstly, it looks as though the Suma listing policy is, and has always been, way ahead of its time. We have had all the likely trends covered for almost 40 years!
At our core, there has always been a commitment to wholesome, vegetarian food. In the UK, increasing numbers of people are turning to vegetarian, vegan and gluten free diets. More and more folk want wholesome, 'clean label' products, with no added nasties, no GM ingredients, and ethically sourced (free range) egg or egg products. These trends are almost a word for word match for our buyers’ listing policy, which has been in place, in some form or another, since we became a Coop back in 1977.
One possible trend for 2015 is an increase in ‘Paleo’ products. We have plenty of products suitable for those trying raw food or Paleo diets – whole foods, nuts, leafy greens, regional veggies, and seeds. Raw food and Paleo are both big trends elsewhere that don't seem to have taken off in the UK – at least not yet, maybe this year will be different.
High protein foods like nut butters are seeing amazing growth. These, typically have a good amount of fibre and heart-healthy fats. This is an area which has seen a large increase with almond butter, cashew butter, walnut butter, and pumpkin seed butter all jostling for space along-side longtime favourites, peanut butter and tahini. Expect this whole sector to continue to do well.
Continuing along a similar nutty theme, and this feels like a biggie – almond milk is set to over take soya milk in the UK, as the number one dairy free alternative. This is quite something when I think of the amount of soya milk that has gone out of our doors over the last thirty years.
There’s loads of innovation in the protein sector, it’s not strictly sports nutrition any more as it is moving more mainstream, with lots of people using it. The vibe for 2015 is very much superfoods crossed with proteins. Similarly, all things coconut related are likely to continue to fly off the shelves during the year.
The trend for ancient grains, kick started by publicity around quinoa and spelt, is also likely to go from strength to strength. Although wheat is a staple in many diets worldwide, an increasing number of consumers are turning to tastier ancient grains because they offer unique health benefits that are lacking in modern wheat. As well as being super-tasty and full of nutrients, some of these ancient grains can also be a great gluten-free alternative for those following a special diet.
Another possible trend to watch for 2015 is all things 'sprouted'. Sprouted flours are made from grains that are sprouted, dried and milled at a low temperature to maintain enzymes, vitamins and minerals. Generally, these foods have higher nutritional levels and for some, can be easier to digest.
Sugar will undoubtedly figure in any discussions about diet as health conditions related to sugar consumption reach epidemic proportions. We have many alternatives to the highly refined sugars that are linked to poor health.
It will be interesting to see how all of this plays out. It is great to see more and more of these foods featuring in the high street and on more and more shelves. It’s a big step in the right direction, I’m glad to say that at Suma, we’ve never really done it any other way.
Article from Julius, Suma